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After our work with Summer Programs and the university-wide Web Content Development Project, Seattle University School of Law approached Golden Lasso to develop a strategic brand and messaging platform in conjunction with the development of a strategically aligned tagline. Uniquely situated at the heart of both the Pacific Northwest and the Seattle legal community, the School of Law offers prospective students the opportunity to hone their legal skills within a supportive and well-networked community of peers, faculty and alumni. Our work sought to drive admissions and elevate Seattle University School of Law and their top-ranked programs.



• Brand Pillars, Positioning, and Personality Attributes for Various Audiences

• Brand Narratives for Internal Audiences

• Elevator Pitch for External Audiences

• Comprehensive Messaging Matrix for Various Audiences, and Stakeholders, Including    Key Messages and Language for Specific Uses

• Tagline Development